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Sunday, 15 January 2017 03:05

Definition: what is social media? or what is social networking?

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What is Social Media?

Social media is a phrase that we hear everyday on internet yet people are confused about benefits of social media, what is social media marketing or difference between social media and social networking. Many people are even confused about the actual meaning and they often equating it to mean the same as social networking ( Facebook, Twitter, etc.) Other people don't consider blogs to fall under the social media category.

What Is Social Media?

First ask yourself what is "social" which means interacting with other people by sharing information with them and receiving information from them.

Secondly what is "media" means an instrument of communication, like the internet (while TV, radio and newspapers are examples of more traditional forms of media).

Now from above definitions, we can figure out a basic definition together. Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information, it's a broad definition–but keep in mind that social media is a very broad term.

Features of Social Media sites

The following list are common features of a social media site.

1. User accounts:

If a site allows visitors to create their own accounts that they can log into, then that's a good sign there's going to be social interaction. You can't really share information or interact with others online without doing it through a user account.

2. Profile pages:

Since social media is all about communication, a profile page is often necessary to represent an individual. It often includes information about the individual user, like a profile photo, bio, website, feed of recent posts, recommendations, recent activity and more.

Friends, followers, groups, hashtags:

Individuals use their accounts to connect with other users. They can also use them to subscribe to certain forms of information.

3. News feeds:

When users connect with other users on social media, they're basically saying, "I want to get information from these people." That information is updated for them in real-time via their news feed.

4. Personalization:

Social media sites usually give users the flexibility to configure their user settings, customize their profiles to look a specific way, organize their friends or followers, manage the information they see in their news feeds and even give feedback on what they do or don't want to see.

5. Notifications:

Any site or app that notifies users about specific information is definitely playing the social media game. Users have total control over these notifications and can choose to receive the types of notifications that they want.

6. Information updating, saving or posting:

If a site or an app allows you to post absolutely anything, with or without a user account, then it's social, It could be a simple text-based message, a photo upload, a YouTube video, a link to an article or anything else.

Like buttons and comment sections: Two of the most common ways we interact on social media are via buttons that represent a "like" plus comment sections where we can share our thoughts.

7. Review, rating or voting systems:

Besides liking and commenting, lots of social media sites and apps rely on the collective effort of the community to review, rate and vote on information that they know about or have used. Think of your favorite shopping sites or movie review sites that use this social media feature.

What is the Difference Between Social Media and Social Networking?

As mentioned earlier, a lot of people use the terms social media and social networking interchangeably as if they mean the same thing. Although the difference is not much but they're not the same. Social networking is really a subcategory of social media.

The easiest way to understand the difference between social media and social networking is by thinking about the terms "media" and "networking" separately. Media refers to the information you're actually sharing–whether it's a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else while Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.

They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments–a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users.

Still confused? Try to think of social media like fruit. (Apples, bananas, oranges, grapes, berries, melons and pineapples) are all part of the fruit category the same way that (social networking, social news, social bookmarking, wikis, blogs and private web messaging) are part of the social media category.

Are TV, radio and newspapers Also Social Media?

Please don't be fooled into thinking that TV, radio and newspapers are a part of social media. Social media doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

Are Blogs a Part of Social Media?

In fact, blogs are one of the oldest forms of social media that dominated the web long before we were friending and following everyone on social networks. The key features that make blogs part of social media are their user accounts, comment sections and blog networks. Tumblr, Medium, WordPress and Blogger are just a few examples of big blog platforms that have very active community blog networks.

Snapchat is a social media platform that's really at the forefront of social media evolution. Rather than blasting out updates for all our friends and followers to see, we use Snapchat more like we communicate in real life–with specific people only at specific times.


Social Network is "subcategory" of Social media
Typical example of Social Media sites are - Facebook and Twitter - they have features of social media and social networking.



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I hope above information will help you to understand difference between social media and social networking, so if you have any specific question just drop your comment and we will get back to you with answer, also share this post to help your friends.

Read 7500 times Last modified on Sunday, 15 January 2017 03:44


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