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Thursday, 16 May 2019 11:25

How to use Instagram to improve your brand and drive sales

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Would you like to get your products and brand seen by more people, grow a massive follower base of customers and also get sales? If so, then Instagram is for you.

Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it! If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you. You won’t need to go hard-on on them before they make a purchase.

Here are a few tips to help you get the best of Instagram;

  1. Open an Instagram business account

This is an important aspect of your brand with the intent of being a “brand” on Instagram, now that Instagram has over 700 million monthly users, and people are harnessing this vast population to showcase their products and services.

Your Instagram business account should be separate from your personal account, your personal account can be run by you while for your business account you can hire a digital marketing firm who is tasked with the duty of making sure everything that goes into your Instagram page business page shows professionalism.

  1. Create a winning Instagram strategy

The high frequency of users on Instagram is the more reason why brands are doing all they could to get “conversion”. Making a head start in every conversion is based on the strategy employed by your brand. Your brand should have the following;

  • Consistent Name & Photo.
  • Include an Informative and Interesting Bio
  • Your website link and contact Info should be Included.
  1. Avoid Hard selling

Don’t always put out sales content alone. Create content that resonates with your brand and your audience will find engaging. This method helps attract your target audience leading to increase in follower base and ultimately drive sales.

  1. Promote your brand with a clear, professional photos

According to a research study, most people are captivated by the creation of what they can see what they read. Therefore, the picture in conjunction with your content drives home the entire idea. All picture on your brand/business page must be clear and professional in line with the content.

Now that you know these, it’s time to take action! Put in the effort to make your brands one of the best and see the results. Need help with content, photos, and sponsored ads? contact us

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