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Ademeso Daniel Eniola

Ademeso Daniel Eniola

Thursday, 16 May 2019 11:32

The concept of programmatic marketing

Programmatic marketing has been tipped to be the future of digital marketing and according to Forrester and Baynetfuse, programmatic will account for the majority of all digital advertising spending over the next few years.

An idea of programmatic will open up a better means of your brand getting a run for your money on ads budget.

What then is programmatic marketing?

Best said that – programmatic marketing is an automated method of targeting a specific audience you wish to show your advertising to. Which can cover segments across demographics as gender, social status, age and also geographic locations in certain areas of the country? As with Paid Search you can also limit the number of your ads to specific times of the day and frequency based on your budget convenience. You can also decide on which publishers you want your ads to show and delivered to the right people at the right time, this way you are only paying for highly effective ads.

How does it work

When you buy a new appliance you go through the manual right? as the first point of duty. The same with programmatic marketing, you must know the ropes to be able to get the best of your ads.

When anyone clicks on a web page that is configured for programmatic advertising, the publisher of the page puts up an advert impression for auction in an advert marketplace. The advert marketplace automatically runs an auction among other advertisers interested in displaying an advert to that specific customer that just click on the page. There may be many advertisers competing in this auction, and whichever one ultimately is willing to bid the most wins the auction and then their advert is displayed to the customer when the page loads.

Because the process is automated and the maximum price each advertiser is willing to bid for the impression has already been programmed in, the auction can be completed within the milliseconds it takes for the page to load.

The Bottom line is the ease programmatic marketing brings to the digital marketing world, I hope this article helps you build the foundation of what programmatic marketing entails. We will delve deeper in the next article.

Would you like to get your products and brand seen by more people, grow a massive follower base of customers and also get sales? If so, then Instagram is for you.

Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it! If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you. You won’t need to go hard-on on them before they make a purchase.

Here are a few tips to help you get the best of Instagram;

  1. Open an Instagram business account

This is an important aspect of your brand with the intent of being a “brand” on Instagram, now that Instagram has over 700 million monthly users, and people are harnessing this vast population to showcase their products and services.

Your Instagram business account should be separate from your personal account, your personal account can be run by you while for your business account you can hire a digital marketing firm who is tasked with the duty of making sure everything that goes into your Instagram page business page shows professionalism.

  1. Create a winning Instagram strategy

The high frequency of users on Instagram is the more reason why brands are doing all they could to get “conversion”. Making a head start in every conversion is based on the strategy employed by your brand. Your brand should have the following;

  • Consistent Name & Photo.
  • Include an Informative and Interesting Bio
  • Your website link and contact Info should be Included.
  1. Avoid Hard selling

Don’t always put out sales content alone. Create content that resonates with your brand and your audience will find engaging. This method helps attract your target audience leading to increase in follower base and ultimately drive sales.

  1. Promote your brand with a clear, professional photos

According to a research study, most people are captivated by the creation of what they can see what they read. Therefore, the picture in conjunction with your content drives home the entire idea. All picture on your brand/business page must be clear and professional in line with the content.

Now that you know these, it’s time to take action! Put in the effort to make your brands one of the best and see the results. Need help with content, photos, and sponsored ads? contact us

Thursday, 16 May 2019 11:21

Strategies for targeting Facebook Ads

The level at which brands utilize Facebook ads to drive their presence and captivate their audience is high knowing that a strong Facebook ad is a getaway for the growth of a business. Owing to the over 3 million businesses actively advertising on Facebook, how best informative your adverts are and to what audience is important to stay atop the business game.

Here are a few tips to help you out;

  1. TARGET PEOPLE YOU ALREADY KNOW

It is important to know that people will always buy from somewhere they can trust, the same applies to Facebook advertising, pay more attention to audiences who already knows your brand, not those who do visit your website. Your audience that trust you are already convinced about you and only little effort is needed to persuade them to make purchases but its not the same with cold traffic they do not know who you are, they do not trust you, and they do not know your products. It just barely ever happened that somebody is going to buy a product right from the start if they have never heard of your product, especially online.

  1. TARGET LOOKALIKE AUDIENCES

Lookalike audiences consist of people that have similar traits and behaviors to another group of people and fans inclusive – for example, you can create a lookalike audience based on your previous customers and the people included in it will have very similar interests. You can expand your retargeting program to new audiences who are likely to have an interest in your business, even if they’re not already familiar with you. Using lookalike audiences enables you to build your brand and engage new prospects who have the potential to become leads for your business.

Lookalike audiences are a great way to expand your display advertising reach to new people online. And because lookalike audiences have specific characteristics that make them ideal for your business, you know your ad budget isn’t going to waste on the wrong prospects.

  1. LEARN FACEBOOK POWER EDITOR TOOL

Spend less time boosting your posts and use Facebook’s self-serve ad tool to run your promotions, and devote more time using the Power Editor. With it you’ll be able to:

  • Target audiences with more options
  • Create ads faster
  • Optimize better than ever before

It’s the tool used by professional marketers to deliver highly targeted ads, and it’s not difficult to learn. Take the time and give yourself a leg up on your competition.

Summary

With properly targeted Facebook ads you’ll be able to pinpoint the people on social networks who are interested in your business — and deliver them targeted ads that are highly relevant to their wants and needs.

Social media platforms have been known to facilitate the spread and visibility of products and services and thereby giving brands an upfront. One of the several social media platforms that can boost your brand is LinkedIn. As a brand, it’s one thing to know of a social media platform and another to know how to use it to develop your brand. So, how do you use LinkedIn to boost your brand?

  1. GET INVOLVED

This is a simple “come on board” signing up, next is a proper detailed description of what your brand entails. If you have a detailed LinkedIn profile, you can create opportunities, interactions, and connections with the audience in the long run. When anyone comes across the name of a brand on LinkedIn the first thing they look out for is “ what do they do”, LinkedIn is a network with more than 610 million users in more than 200 countries and territories worldwide, this expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way.

  1. BUILD TRUST

It is important to educate your audience on what you do, also importantly make them believe the best alone can come from your brand. Irrespective of your line of service you must pay attention to not only selling yourself but also paying attention to the needs of your audience. For example;A company sells face cream for acne and pimple, but instead of them just always lining up sales they instead detailed on how that product would improve the facials of anyone having ache and or pimple.

Like the company in the above scenario they have not only make their audience see that they are concerned about them but as well also marketed their products.

  1. PUBLISH GOOD CONTENT

If you share good content on LinkedIn, you can stay above the competition, your influence grows, your core network appreciates your work and your article receives a lot of shares and views, it could get included on LinkedIn recommended content which will get read by many people outside your contacts. Posts with include links in your LinkedIn page posts wherever possible because posts with links generate more traffic compared to posts without links. You may decide to share just one unique article every month but if you need to grow your influence on LinkedIn, make sure you share updates regularly. At Baynet Fuse we advise you ensure to post content at least 3 times a week but let the content be of high quality.

Bottom line: LinkedIn is a powerful tool for anyone who focuses on making great connections, building an individual brand, and growing in their career. Your profile is the first point of contact with your followers. Getting high traffic of followers on your contents is a great way of making your brand popular. Make it interesting. You should use your platform to position yourself as respectable and competent.

Instagram is one of the best places to build online visibility, gain loyal followers and build a community that supports your business/brand.

Here are a few tips to increase engagement

1. Optimize Instagram stories and IGTV: Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more. Instagram stories keep growing every day with over 400million people posting or watching stories every day. There are different ways to engage your audience using Instagram stories such as engagement stickers, Instagram takeover, live video and so on. The easiest is the Instagram stickers which are a great way to encourage your followers to chat, share their experiences and opinions with you.

2. Have a timetable for your content and be consistent: Your business or brands need to be active. The number of times you post per day or per week is dependent on the type of business and followers you have. At Baynet Fuse, we recommend you have a minimum of 3 posts per week.
Knowing when to post is also an important factor to consider. Recommending post time also varies, so it’s advisable you uncover your own followers’ Instagram habits by using the Insights feature of your Instagram Business account. This helps you identify when your followers are most active and allows you to schedule accordingly, ensuring your posts continue to appear at the top of their feeds. You can also use third-party apps such as Buffer, Hootsuite, later to schedule your posts.

3. Take advantage of Instagram video ad: Instagram video formats are an increasingly valuable tool for targeting a selected audience. With 75% of Instagram users stating that they take action like visiting sites, telling a friend or go ahead to purchase after being influenced by a post so mastering the platform’s range of advertisement format is essential.
The platform offers three key video formats to create Instagram ads: single video ads offer the opportunity to create up to 60-second commercials and ‘carousels’ allow more messages by enabling followers to swipe across for additional images or video.

4. Do not forget Brand Influencers: A brand influencer is an individual who leverages his/her social media influence to authentically connect audiences and brands i.e. brands partnering with a celebrity or leader in a specific industry. Brand influencers help build trust and credibility, brand synergy and so on.
In summary, If you want to take your Instagram account to the next level of engagement and also want to build a loyal brand organically, you have to spend time and put all your creativity in there. You can contact us, Baynet Fuse, your Instagram account. We would have it from start and we won’t leave you to yourself alone.

SEO stands for Search Engine Optimization and is focused on making the search algorithms work for your benefit. In driving more visibility for your business successfully in 2019, a creative website is simply not just enough, your website needs to be found by your existing and potential customers, hence the need for SEO. These reasons below offer some clarity, regardless of the industry or business size, as to why your business needs SEO to move to drive more sales.

1 Helps people find your website: SEO has a big role to play in your website traffic and also website performance and conversion. Traffic on search engine is the best traffic because people are actually searching for what you solve. Google, which is one of the top search engines has over 40,000 search queries every second on average which translates to over 3.5Million searches per day. So if you are looking to make sales, grow your business and keep people engaged with your website then invest more in search engine optimization.

2. Get more customers with Local SEO: If we’re talking about the reasons you need to invest in SEO, then local optimization should be on the list. Due to the increase of mobile and voice searches, local SEO has started to dominate the SEO trends. Searching for any business location on maps helps the user have more trust and knowledge of your business. Existing and potential customer can get to you faster, while you receive recognition through reviews.

Local search engines such as Google My Business is a great way to start your local optimization process. There you can add your business name, address, phone number, working hours, website, social media handles and lots more. There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on your industry. If you find it difficult to set-up you’re your Google My Business Account, Contact us at Baynet Fuse Limited, we can get it done within a few minutes.

3. SEO Offers credibility and trust to your audience: SEO can make your brand stronger, better and well recognized. Every business wants traffic, trust and credibility but only a few know that SEO is highly involved in this process. The end goal should be that, when people search for business-relevant keywords and phrases, they should find you at the top of search results. Having a smart SEO strategy can earn you one of the top ranks on search engines, people start recognizing your brand and when they see your name often, they tend to trust you, as the businesses that appear on the first page are believed to be more trustworthy. Let’s help you build a trusted brand using SEO, contact us at Baynet Fuse.

4. SEO Influences the buying cycle: SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. It puts your brand and service where the customers expect to find it, It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in the search engines where searchers are already looking for information about you. It’s about being where your customers are, and directing them towards solutions you offer them.

Now that you know how important SEO is to your business growth and increase sales, it’s time to join the train. Baynet Fuse Limited is here to help you get started.

sing WhatsApp Business to build your Business.

Over the years social media has changed the way we communicate and for businesses, it means adopting these technologies to reach their audiences. WhatsApp Business is free to download the app, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.

WhatsApp Business can help you provide customer support and deliver important notifications to your customers. Learn more about WhatsApp Business API. As the largest messaging application, WhatsApp has more than 1.2 billion users globally and businesses have been using it as part of their communications solutions.

However, with the official invitation of businesses by the company 3 years ago, it is being used for more than just internal communications. And with the addition of Snapchat-like functionalities with the new “Status” feature WhatsApp can now be effectively used by businesses to interact with their customers even more.

How then should you use Whatsapp for business?

Well, here are the top 3 ways you can use Whatsapp for your business:

  1. Research and real-time customer service

Groups on WhatsApp are effective in communication. On a WhatsApp group, messages are sent and seen by your audience. Providing real-time customer service is often a hard task for growing businesses, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly. And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive. And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long term customer retention.

This way you possibly know your market, you have to know who they are, what they are interested in and what matters most to them. WhatsApp is a cool platform to engage in market research and know your target market more.

  1. Demo Your Product

As soon as you build rapport, promote your product/services and it will click. Promoting your products is good, it increases awareness and visibility. However, your promoted products/services gain more attention when people believe in your brand. Through WhatsApp groups, WhatsApp broadcast and WhatsApp status features, you can promote your products/services to the desired target market on your contact list. Whether you make your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory.

Even if the customer doesn’t need this particular product now, knowing it is available, what it does, and how to use it will keep the product and your business top of mind when the time comes to buy.

Again, you must be careful about what you promote and share. Exercise discretion in all you sharing!

3. Feedback

The open rate for WhatsApp messages is 70 percent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business it will be seen by everyone in the group and it gives an avenue for an open contribution. This is marketing research at its best, and it is free.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. And their input can be of great value, it allows you to know how to serve them better and they can be rewarded with special offers and coupons to encourage future engagement, brand loyalty, and long term customer retention.

The Bottom Line is WhatsApp business is strictly for business do you, be committed because your audience would continually come into the group for updates on products and services.

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